О нас

Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.

With 18 production plants in 12 Countries, a commercial presence in over 160 countries, about 31,219 employees and revenues of 6.8 billion euro (2024 figure), it is among the main producers worldwide of tyres and related services and the only one entirely dedicated to the Consumer market, which includes tyres for cars, motorcycles, and bicycles.

Pirelli is a Pure Consumer Tyre Company, with a particular focus on the High Value tyre market and constantly engaged in the development of products made to achieve the highest levels in terms of performance, safety, noiselessness, and grip on the road surface. Innovative tyres that can satisfy even the most specific mobility needs of the end consumer.

Within the tyre industry, Pirelli competes with “Tier 1” producers, typified by high product quality, above average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli stands out for its exclusive positioning in the Pure Consumer Tyre, segment, and with a particular focus on High Value, which represented about 76% of the group’s 2024 revenues. In the context of High Value tyres, it holds a position of leadership in the Prestige segment, with a market share of over 50% in the Original Equipment channel.